Shark Bites

Mark Duffy

Sep 26, 20232 min read

Universal IDs: The Next Frontier in Digital Advertising

The decline of third-party cookies has sent ripples across the digital advertising world, leading brands and advertisers to explore...

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Mark Duffy

Sep 25, 20232 min read

The Power of First-Party Data: A Beacon in the Post-Cookie World

In the dynamic landscape of digital marketing, first-party data is emerging as the holy grail for advertisers. As the sun sets on...

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Mark Duffy

Sep 25, 20233 min read

The Future of Cookieless Advertising and its Impact on Digital Marketing

In the ever-evolving world of digital marketing, advertisers and businesses have long relied on cookies to gather data, tailor ads, and...

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